Senior Vice President

An award-winning communications practitioner, Sandi directs the firm’s nonprofit and education team and often partners with colleagues on earned media campaigns for corporate clients. Current and past clients include UMass Amherst, the Museum of Science, Wellesley College, Mass General, the Museum of African American History, Harvard Pilgrim Health Care Foundation, the Massachusetts Housing & Shelter Alliance, the College of the Holy Cross, and the Greater Boston Food Bank.

She has more than thirty years of experience working with advertising, public relations, and marketing firms, cultural institutions, and government agencies. Sandi began her career at the Massachusetts Office for Children where she developed and implemented media, public relations, and CSR campaigns, followed by a stint at Arnold Worldwide—as part of the agency’s Public Relations division—where she represented clients in the nonprofit and consumer sectors.

For more than a decade, Sandi directed the Goldfarb Communications Group (GCG), providing communications, media relations, and writing and editing services to diverse clients including the National Park Service, PBS, and Zipcar. GCG collaborated with advertising, PR, video production, and marketing firms on projects for clients including CNN, Ford Motor Company, and the Boston Pops. GCG was founded following Sandi’s tenure as head of Communications & Member Services at the New England Aquarium, where her responsibilities included media and community relations, television and radio production, and book publishing.

A graduate of Emerson College, Sandi serves as Vice Chair of the College’s Board of Advisors

Contact Sandi at sgoldfarb@rasky.com.