Senior Vice President
An award-winning communications practitioner, Sandi directs the firm’s nonprofit, education and consumer group. Current clients include The Museum of Science, Beyond Walls, UMass Amherst, St Francis House and Massachusetts General Hospital.
She has more than twenty-five years of experience with advertising, public relations and marketing firms, cultural institutions and government agencies. Sandi began her career at the Massachusetts Office for Children where she developed and implemented media, public relations and CSR campaigns, followed by a stint at Arnold Worldwide —as part of the agency’s Public Relations team— where she represented clients in the nonprofit and consumer sectors.
For more than a decade, Sandi directed Goldfarb Communications Group (GCG) providing communications, media relations and writing/editing services to diverse clients including the National Park Service, PBS, and Zipcar. GCG collaborated with advertising, PR, production and marketing firms on projects for clients including CNN, Ford Motor Company and the Boston Pops. GCG was founded following Sandi’s thirteen-year tenure as head of Communications & Member Services at the New England Aquarium where her responsibilities included media and community relations, television production and book publishing.
A graduate of Emerson College, Sandi serves as Vice Chair of the College’s Board of Advisors.