There are many gray areas in life. Initially determining whether your company or institution has a true crisis on its hands can sometimes fall into the gray area. Sometimes there’s no question that you have a crisis, while other times you are not quite sure what you are dealing with.

A true crisis represents a threat to your organization’s reputation and ability to be successful – let alone exist – going forward. Thus, it’s critical to make the right judgment from the get-go and handle the situation appropriately.

In our latest video below, Managing Director Justine Griffin discusses what constitutes a crisis and offers important recommendations for when you find yourself asking whether you truly have one on your hands.