By Dale Leibach
October is Breast Cancer Awareness month, so it’s fitting to highlight a client that we are honored to represent on a pro bono basis. Alloro Collection is the only fashion line of clothing and accessories specifically designed for women who have experienced breast cancer. Working closely with the company’s founders, we’ve helped with the company’s launch in 2013 and continues to provide public relations support to increase visibility for this important project.
According to national statistics, one in eight women will be diagnosed with breast cancer. These women will face brave battles and invasive treatments. And when the treatments are over, those fighters deserve to dress comfortably, without compromising style.
At least that’s what Laurel Kamen was thinking on the eve of her breast cancer surgery in 2011. She consulted with her best friend, Christine Irvin, and they decided to launch the Alloro Collection. Alloro’s opening fashion show was held in Washington, D.C. on March 20, 2013. It was covered by ABC News, The Washington Post, Women’s Wear Daily and other outlets.
“Cancer drains the color out of women’s lives,” says Kamen. “The Alloro Collection was created to restore that color with beautiful clothing and accessories that help women feel better and look great as they move forward in their busy lives.”
Specifically, Alloro Collection designs address the changes in contour, comfort and appearance of a women’s body after breast cancer treatments. And while they are versatile and elegant enough to look great on all women, they specifically include 20 design elements to address the concerns of women who have had breast cancer treatments, including front pain and side sensitivity, as well as reduced arm range of motion.
It’s not always easy to decide whether or not to take on a client gratis, but in this case, there was no question. It is a privilege to work on this engagement, along with partners like Jasculca Terman Strategic Communications who helped out with recent successful trunk shows in the Chicago-area.
The next Alloro trunk show will be held in Stamford, Connecticut on October 30. Details for this event and future ones can be viewed here.