Being ill-prepared for a data breach poses a risk for your organization’s brand and reputation. Establishing a cyber readiness plan ensures that proper communication occurs before, during, and after the breach.

In this video, Managing Director of Public Relations, Justine Griffin describes the impact of a data breach and how organizations should respond to stakeholders. Learn more about what Justine recommends and how your organization should prepare in the video below.

Learn more about of crisis communication abilities here.