The Whitehead Institute
Expertise: Life Sciences & Medical Technology, Public Relations
For more than thirty years, the nonprofit Whitehead Institute has been recognized for its dedication to improving human health through basic biomedical research. While highly respected and widely known within the medical and scientific communities for its ground-breaking work and world-class researchers, Whitehead Institute sought to raise its profile among prospective supporters, board members, the business community and the general public.
To help expand on its already strong reputation, we closely worked with Whitehead staff to identify programs and initiatives that would resonate with diverse audiences. Major dailies and business publications were among the targeted news outlets.
Our team secured significant coverage for the Whitehead Institute, including business and feature stories and bylined commentaries in top-tier publications.