Digital Media Remains Poised to Change Washington’s Advocacy Industry
Traditional Advocacy Vital but Non Traditional Tools such as Digital Media to See Growth in 2016 Public Affairs Budgets
WASHINGTON, DC – November 18, 2015 – Washington Insiders believe that traditional government relations continues to be the most effective means of achieving advocacy objectives but the increased use of digital grassroots and grasstops will be the single most important change in 2016 in how organizations seek to influence public policy, according to an inaugural survey released today by Rasky Baerlein. The survey of 201 Washington Insiders was conducted by the Prime Group from Sept. 28 – Oct. 5, 2015 and designed to gauge the relative importance of current and anticipated Washington public affairs spending.
“Successful Washington advocacy today must be nimble and utilize multiple components,” said Larry Rasky, chairman and CEO of Rasky Baerlein. “Experienced public affairs practitioners understand that you need to have more than one club in the bag.”
“The survey’s findings are further proof that Washington is adapting to an ever changing environment,” said Greg Schneiders, Founder and CEO, Prime Group. “Affecting specific policies is still the main goal of most influence efforts but building reputation is also a significant interest.”
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