Citizens Financial Group

Overview

Our firm has partnered with Citizens Financial Group since 2003; collaborating with Citizens’ in-house team to develop integrated communications programs to support the Bank’s marketing and branding efforts in Massachusetts and throughout the Citizens footprint.

Our Work

Over the years our firm has helped to develop and execute creative public relations and corporate communications programs, including a successful small business initiative that helped create and foster Citizens’ relationship with small business and entrepreneurs. We worked with Citizens to create and promote the ‘Citizens Bank Small Business Pulse Survey,’ which provided the Bank with insightful information on regional economic growth issues, a deeper understanding of the changing dynamics of the small business sector and the evolving needs of the small business owner.

More recently, our work for Citizens was recognized as finalists for a PR News Platinum Award for an innovative media campaign promoting Citizens’ Green$ense program.

Results

Our successful collaboration with Citizens continues today. We have generated significant earned media coverage in local and regional outlets to support various company initiatives and have helped raise Citizen’s corporate profile significantly.