Carpenter & Company
Carpenter & Company, the renowned real estate developer of such properties as the Charles Hotel in Cambridge and the Liberty Hotel in Boston, enlists our firm to provide public relations and community relations on its developments. Most recently, we managed media surrounding the announcement that Carpenter had been selected by the First Church of Christ, Scientist after an intense competition among the premier developers in the country. Carpenter won the right to develop two parcels at the Church’s Christian Science Plaza, perhaps the only remaining developable parcels in Boston’s Back Bay.
Subsequently, our team worked with Carpenter on announcements of key milestones for the project in city approvals, design, and finance, including the recent announcement that it would be home to Boston’s second Four Seasons Hotel, signifying that Boston will join the rarified list of international cities with two Four Seasons Hotels. The project will be the tallest building built in Boston in the last forty years, with the architectural dream team of Pei Cobb Freed and Cambridge Seven. It will bring a new level of elegance to Boston.
We implemented a strategy for each milestone that ensured prominent coverage in both local and national publications and the trade media. A consistent message has been conveyed on the project that has laid the groundwork for its marketing position while reinforcing relationships with key stakeholders and public officials.
The groundbreaking of the project held in January 2015 demonstrated enormous attention and enthusiasm for the project from the media, public, business community and government officials. Our firm continues to work with Carpenter & Company as new projects unfold.