Twitter’s Challenge

Perspective from Zach Stanley: Twitter faces a challenge and anyone who has been following their stock since their IPO knows that. The user statistics back it up: 44% of registered Twitter users have never sent a tweet; less than 25% of registered users are active monthly users; and by some…

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O’Dwyer’s: Japan Fortifies PR Arsenal

O'Dwyer's "Japan Fortifies PR Arsenal" July 3, 2014 By Kevin McCauley Japan, which is in the midst of a high-profile and controversial shift of its military posture, is using Rasky Baerlein Strategic Communications to promote understanding of the importance of its relationship with the US. The Boston-based firm's Washington office has…

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Sleep Mode

Perspective from Sandi Goldfarb: I inadvertently left my mobile phone at work the other night. My first reaction was panic. How would anyone be able to find me? How could I be responsive to clients and co-workers without my iPhone at the ready? And then I remembered Arianna Huffington's words…

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Symptoms Resembling Fatigue

Perspective from Will Rasky: Of all the reasons why voter participation is steadily declining in elections across the country, one of the most commonly suggested theories in Massachusetts politics strikes me as a bit paradoxical: we have too many elections. One would think that more chances to vote would lead…

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