Critical Digital-Sleep Mode: Don’t Panic–Your Clients and Co-Workers Will Survive If You Sometimes Turn Off and Tune Out

Perspective from Sandi Goldfarb: I inadvertently left my mobile phone at work the other night. My first reaction: sheer panic. How could I be responsive to clients and co-workers without my iPhone at the ready? How could I possibly keep up with the flood of emails and texts that fill…

Mourning (and laughing) in Brazil

Perspective from Michael James Timberlake: Sports make us sad. Yes, they can make us elated and proud...but generally they end up leaving us in some level of misery. This week, the power of social media was there to take advantage of all of it. One of the many joys of…

My Mission: Eradicate the Business Cliché

Perspective from Justine Griffin: About a year ago, in quick succession, I heard a speech given by the new CEO of a major corporation and the new Executive Director of a relatively small non-profit. Both said that they were "drinking from a fire hose" and that over the course of…

Sleep Mode

Perspective from Sandi Goldfarb: I inadvertently left my mobile phone at work the other night. My first reaction was panic. How would anyone be able to find me? How could I be responsive to clients and co-workers without my iPhone at the ready? And then I remembered Arianna Huffington's words…

No Longer “Anonymous”: Hospitals Vulnerable to Cyber Attacks Too

Perspective from Harry-Jacques Pierre: The Rasky Crisis Team spends more and more time these days working in the health care sphere, often helping health care providers address issues of data privacy and HIPPA violations. We've been fortunate to work with several of the best data breach attorneys in the business…

Death and Taxes (and Deadlines)

Perspective from Travis Small: When Benjamin Franklin, adapting a line from Daniel Defoe's The Political History of the Devil, wrote "in this world nothing can be said to be certain, except death and taxes," perhaps he should have considered adding deadlines into the mix. At least in the PR world,…

PRWeek quotes Joe Baerlein

From PRWeek "Deeds outweigh words in product recalls" March 21, 2014 (more…)

Rasky Baerlein | Prism Launch Party

We're very excited to announce that the Rasky Baerlein | Prism launch party was a success. Please click below for pictures. (more…)

Some Things Never Change

Perspective from Larry Rasky: I met Dale Leibach around New Year's 1980. A few weeks earlier I had been invited by my mentor, the legendary political PR wizard Ed Jesser, to join the press staff of Jimmy Carter's 1980 re-election campaign in Des Moines. It would be the beginning of…

Reputation Management in the 24/7 Media Environment: Best Practices in Crisis Comms.

PANEL DISCUSSION TAKEAWAYS: Check out some great takeaways from The Publicity Club's Best Practices in Crisis Communications panel moderated by Justine Griffin. (more…)