From the Blog Archives

It’s a Two-Way Street: What Every Client Should Know

By Sandi Goldfarb At the conclusion of a very productive kick-off meeting with our new client, Crossroads for Kids, the organization’s president, Deb Samuels asked, “What can I do to be a good client?” During my more than 25 years in the communications industry, no client has ever asked that…

Breast Cancer Treatment: The Next Challenge

By Dale Leibach October is Breast Cancer Awareness month, so it’s fitting to highlight a client that we are honored to represent on a pro bono basis. Alloro Collection is the only fashion line of clothing and accessories specifically designed for women who have experienced breast cancer. Working closely with the…

Workstyles of the Rich and Famous

By Sandi Goldfarb During the course of my career I have experienced the pleasure and, at times, the pain of working with celebrities on behalf of both nonprofit and for for-profit corporations. Whether they are actors or athletes, politicians or performers, the best ones understand they have a job to…

A Tarnished Shield: Week of Bad PR for NFL May Signal Leadership Change to Protect Reputation

By Harry Jacques-Pierre Ray Rice. Adrian Peterson. Roger Goodell. Three names that over the past week have become synonymous with the mounting crisis within the National Football League. As the debate grows over the League’s handling of the Ray Rice domestic violence assault case and Peterson’s child abuse indictment, murmurs…

Maximizing the impact of nonprofit work through collaboration

By Esmael Ansari In the nonprofit work I have done over the years, I have found one consistent theme; it does not matter whether you are a large nonprofit with a stable endowment or a small, local nonprofit struggling to keep the doors open, both are constantly battling for additional…

From Wolfsburg to Nashville via a small island in Maine

By Jim Cabot I just got back from an all too brief vacation on an island in the middle of Penobscot Bay in Maine. It’s a beautiful place that my family has been visiting for over a hundred years. I have many cousins who have made the transition from “summer…

How Quantifying Everything Means Nothing

By Andy Hoglund When I was growing up, there were two ways to get the Orioles score in the morning. Since we were in the dark ages before Google, you could either wait for the Washington Post to arrive, or watch the 6 a.m. broadcast of Sportscenter. I often sought…

The Inspiring Act of Resiliency

Perspective from Graham Shalgian: Much continues to be written about President Ronald Reagan’s press secretary James Brady, who passed away this week at the age of 73. Critically injured during the 1981 assassination attempt on Reagan, Brady became an outspoken champion for gun control. He is deserving of all of…

Critical Digital-Sleep Mode: Don’t Panic–Your Clients and Co-Workers Will Survive If You Sometimes Turn Off and Tune Out

Perspective from Sandi Goldfarb: I inadvertently left my mobile phone at work the other night. My first reaction: sheer panic. How could I be responsive to clients and co-workers without my iPhone at the ready? How could I possibly keep up with the flood of emails and texts that fill…

Twitter’s Challenge

Perspective from Zach Stanley: Twitter faces a challenge and anyone who has been following their stock since their IPO knows that. The user statistics back it up: 44% of registered Twitter users have never sent a tweet; less than 25% of registered users are active monthly users; and by some…