Expertise: Consumer, Crisis & Litigation Communications
Our work with BJ’s Wholesale Club has been dedicated to providing strategic communications counsel to the company’s executive leadership, media and investor relations teams, and legal counsel on a range of communications initiatives and issues. One of the most significant issues we helped navigate occurred when the company faced a potential data breach.
Collaborating with the company’s legal team, we provided crisis communications counsel to the publicly-held retailer. At the time, it was not industry practice to bring data breach information to the public. We advised the company to be forthcoming with the information about a possible breach. We assisted with all facets of BJ’s internal and external communications related to the incident, including serving as spokesperson on the vast majority of national and local media inquiries relating to the disclosure.
Our counsel enabled BJ’s to reinforce the company’s position as a consumer advocate while close cooperation with in-house and outside counsel ensured that BJ’s legal defenses were protected. Overall, our work around this incident helped protect BJ’s reputation, share price, and bottom line while fulfilling regulatory disclosure requirements.