Communications Talk Archives

Boston Political Power Duo Larry Rasky and Joe Baerlein Part Ways

Boston Globe, “Boston Political Power Duo Larry Rasky and Joe Baerlein Part Ways,” February 7, 2017 By Jon Chesto They came together 20 years ago: two friendly rivals who would build one of the city’s most powerful public relations and lobbying firms. Two decades later, Larry Rasky and Joe Baerlein…

Rasky Baerlein Buyout to Split PR Power Team

Boston Herald, “Rasky Baerlein Buyout to Split PR Power Team,” February 7, 2017 By Joe Battenfeld Rasky Baerlein Strategic Communications — one of Boston’s most powerful business teams — is breaking up. The lobbying and public relations firm at the center of dramas ranging from the sale of the Red…

Rasky Baerlein Named Regional Rock Star by New York Observer

The New York Observer, “Regional Rock Stars: PR Pros Across America,” December 16, 2015 By Michael Kaminer and John Bonazzo While the PR Power List focuses on New York agencies, the industry is thriving outside of the city as well. With that in mind, we present a demographic sampling of notable…

The Boston Globe: Mass. ballot push would mandate cage-free eggs

The Boston Globe, “Mass. ballot push would mandate cage-free eggs,” August 20, 2015 By Joshua Miller Top state and national animal welfare groups on Wednesday launched a 2016 ballot initiative that would prohibit Massachusetts businesses from selling some meat and eggs from animals kept in small crates and cages. The…

Rasky Baerlein wins three Bell Ringer Awards

From pubclub.org, “2015 Bell Ringers Awards Winners List” June 15, 2015 Rasky Baerlein wins three Bell Ringer Awards for our work with Market Basket, Harvard Pilgrim Health Care Foundation and Belmont Savings Bank. Since 1969, the Publicity Club of New England’s Bell Ringer Awards have been a symbol of outstanding…

Justine Griffin quoted in Boston.com article

BOSTON.COM “Brandon Spikes epitomizes new NFL approach: cut and run, fast” JUNE 9, 2015 By Hilary Sargent and Adam Vaccaro In the post-Ray Rice era, NFL teams are learning something that public relations crisis consultants have known for a while: act decisively and act quickly. But in recent months, they appear to…

Joe Baerlein: How Tom Brady, Patriots fumbled Deflategate (BostonGlobe.com)

BostonGlobe.com “How Tom Brady, Patriots fumbled Deflategate” May 13, 2015 By Joe Baerlein Tom Brady’s off-field defense team let the NFL get to the quarterback — damaging a great brand and reputation, while much of the damage could have been prevented. Deflategate was an incident more akin to a speeding…

O’Dwyer’s Ranks Rasky Baerlein #2 Public Relations Firm in Boston

We’ve been ranked as the number 2 Public Relations firm in Boston by O’Dwyer’s PR, one of the most trusted and influential trade publications in the communications industry. This ranking drives us to work even harder to provide the outstanding public relations and public affairs counsel and services our clients…

Critical Digital-Sleep Mode: Don’t Panic–Your Clients and Co-Workers Will Survive If You Sometimes Turn Off and Tune Out

Perspective from Sandi Goldfarb: I inadvertently left my mobile phone at work the other night. My first reaction: sheer panic. How could I be responsive to clients and co-workers without my iPhone at the ready? How could I possibly keep up with the flood of emails and texts that fill…

Mourning (and laughing) in Brazil

Perspective from Michael James Timberlake: Sports make us sad. Yes, they can make us elated and proud…but generally they end up leaving us in some level of misery. This week, the power of social media was there to take advantage of all of it. One of the many joys of…