Overview

Carbon Clean was founded in 2009 as the growth rate of atmospheric carbon was starting to soar. Headquartered in London, Carbon Clean has offices in Canada, India, Spain and the United States. As of July 2023, they have removed over 2.1 million metric tonnes of carbon from 49 facilities across the globe. Carbon Clean engaged our team to help them break into the North American market and raise awareness of its technology and solutions.

Our Work

As their North American agency of record, we have assisted the UK-based Carbon Clean in entering and establishing a strong public profile for the company as a leader in the carbon capture industry in North America, while also educating media and other audiences about point source capture and its important differences with direct air capture. Our engagement with Carbon Clean comes during a critical inflection point in the industry. Acceptance of the need for decarbonization through carbon capture technology has increased in recent years, particularly in the United States, as more people feel the sense of urgency around carbon reduction. Our work includes a robust thought leadership program for their CEO in advance of US and Canadian projects to point to, which has yielded interview opportunities with trade publications and industry analysts as well as national outlets such as MSNBC and Wall Street Journal. As a result of our efforts, we have garnered significant national and regional coverage at a range of outlets including Forbes, Politico Pro, Houston Chronicle, Ideastream Public Media (Ohio NPR), New Orleans NPR, QR Calgary (radio), and Sinclair Broadcasting, which was syndicated in over 30 markets.

We have also coordinated an effort to raise their profile in DC circles, including government and thought leaders, and developed relationships with leading DC energy policy leaders. We have also coordinated their appearances at important clean energy industry events including COP 27 and 28, Bloomberg New Energy Finance (BNEF) Summit and CERA Week.