Expertise: Financial Services, Public Affairs, Public Relations

Overview

In the wake of the financial crisis, the mortgage insurance industry was looking to improve its engagement with Washington policymakers and opinion leaders through a new trade association that represents six of the seven active U.S. mortgage insurance companies.

Our Work

To quickly establish the new organization as a credible voice on housing policy reform, our team created a robust communications program including a launch event held at the Newseum that featured a panel discussion moderated by leading a Politico reporter.  We also helped the organization develop the association’s logo, website and a full suite of collateral materials.

Building on the successful launch, we worked closely with the government relations teams at USMI member companies to develop a sustained media outreach effort aimed at Washington opinion leaders audiences – from Congressional and federal agency staff to think tanks, industry analysts and fellow housing policy organizations.

Results

Through ongoing, strategic communications efforts, USMI is now well-positioned in Washington as a reliable source of policy analysis and insight.