ARGO Medical Technologies
ARGO Medical Technologies (ARGO), an international company with a mission to change the health and life experiences of individuals with spinal cord injuries, had developed a breakthrough technology – the ReWalk™ – to help those affected by spinal cord injuries walk again. ARGO hired our firm to develop and execute a communications campaign to launch the technology.
After working with ARGO on the successful launches of the ReWalk™ in the United Kingdom and Germany, we set to the task of introducing ARGO to the U.S. market. The challenge was that the Argo system was still awaiting FDA approval, so something other than a traditional product launch was needed. We devised an alternative approach using a blend of our public affairs and public relations expertise and tactics.
As a result of the media relations campaign every major news outlet from the Boston area attended the press conference and covered the opening of ARGO’s headquarters in Massachusetts as well as the ReWalk™ technology. The story was also picked up in nearly every major trade publication.