Erickson Retirement Communities
Erickson Retirement Communities (ERC) offer affordable, maintenance-free campus-style community living for people age 62 and older. These continuing care retirement communities provide a range of housing and health care options, from independent apartments to assisted living to nursing-home care, and all the conveniences of a small town. ERC’s Northeast development office hired our firm to enhance the company’s profile to support expansion goals.
Our team developed and executed an integrated strategic communications campaign, marrying community and political outreach with a comprehensive medial relations program to educate key audiences including local and state government officials, potential residents and the media.
We successfully generated greater awareness of the benefits of community living for middle-income seniors; and supported the company’s expansion efforts in communities throughout the Northeast.