zburrus, Author at Rasky Partners, Inc.

Our Approach to Government Relations

In our nearly three decades in this business, our team has built a bipartisan relationship network that’s become invaluable in today’s ever-evolving political and regulatory landscape. We understand how critical these relationships can be to a company or institution’s bottom line and we work tirelessly to give our clients a voice…

Rasky Success Story: Franklin Park Zoo

When clients need results, our team delivers. But don’t take our word for it. We’ve got three decades of impressive results to back it up. Take this example from our work with the Franklin Park Zoo in Boston. Watch the video below as Managing Director Justine Griffin looks back at the…

Rasky Partners Selected as One of Boston’s Best PR Firms by Expertise

Expertise, “We Looked at 165 PR Firms Serving Boston and Picked the Top 19” Here are the Picks: Aria Marketing BackBay Communications BIGfish Communications, Inc. Castle CBH Communications CHEN PR Colette Phillips Communications, Inc. Elevate Communications fama PR Goodwin Group PR Image Unlimited Communications (IUC) Metis Communications Mills PR Nickerson…

Meet the Expert: Jessica Beeson Tocco

We at Rasky Partners are proud of our talented public relations and public affairs experts across the firm’s practice areas. In our ongoing Meet the Expert series, we sit down with a different agency leader on Mondays to get their thoughts on several important and timely questions and gain a greater sense…

Crisis Communications 101

You have a crisis unfolding in front of you. Now what? When a crisis hits your organization, it’s essential to know what steps to take and to act quickly. These initial steps play an important role in helping your company or institution avoid common missteps that can adversely impact its…

Jessica Beeson Tocco and National Public Affairs Practice Featured in The Boston Globe

The Boston Globe, “An Early Pence Ally Wants to Build Rasky’s National Lobbying Practice,” April 16, 2018 By Jon Chesto Jess Tocco hopes her firm can benefit from the scramble for infrastructure money across the country. Toward that end, Tocco is leading a new effort at the lobbying/PR shop Rasky…

Rasky Partners Launches National Public Affairs Practice

Senior Vice President Jessica Beeson Tocco to Lead Firm’s Newest Practice Focusing on Infrastructure BOSTON (April 17, 2018) – Rasky Partners announced today the launch of its National Public Affairs Practice, led by Senior Vice President Jessica Beeson Tocco. The National Practice will service clients across municipal and state levels…

What Constitutes a Crisis?

There are many gray areas in life. Initially determining whether your company or institution has a true crisis on its hands can sometimes fall into the gray area. Sometimes there’s no question that you have a crisis, while other times you are not quite sure what you are dealing with.…

Larry Rasky Quoted in The Boston Globe

The Boston Globe, “If Democrats Seize House, Massachusetts is Poised to Recapture Some Former Glory,” April 2, 2018 By Liz Goodwin WASHINGTON — The once mighty Massachusetts delegation — locked out of power and languishing in the minority in Congress — may be poised to seize back some of its…

George Cronin Discusses Massachusetts Transgender Rights Ballot Question with POLITICO

POLITICO, “Is Massachusetts the Next Transgender Rights Battleground,” March 29, 2018 By Lauren Dezenski BOSTON — Deep-blue Massachusetts may seem an unlikely battleground in the fight over transgender rights. But supporters and opponents alike say a November ballot question on whether to strike down the state’s recently enacted law protecting…