Coalition to Save Our GPS

Overview

The Coalition to Save Our GPS is a group of companies and trade associations opposed to plans for a broadband network that would cause severe interference to the Global Positioning System. This fiercely contested issue has generated significant media attention, with more than three dozen outlets regularly reporting on developments, including Bloomberg, The Washington Post, The Wall Street Journal, the Associated Press, Reuters, National Journal, Politico, Roll Call, TR Daily and Communications Daily. The Coalition hired our firm to direct communications strategy and manage day-to-day media operations.

Our Work

Our team secured widespread coverage of the coalition’s launch, including a front page USA Today story and significant coverage in dozens of outlets. We manage day-to-day communications and coordination with all coalition members and we work closely with the coalition steering committee and government relations team to ensure that all outreach and messaging is coordinated, tightly focused and effective.  Our team also develops all editorial support materials, including content for www.saveourgps.org, the coalition website.

In addition to developing the overall communications strategy, we have real-time engagement with reporters to provide fast and accurate information, making the coalition a trusted source about a rapidly evolving and high stakes technical policy issue.

Results

The success of the Coalition to Save Our GPS was recognized in December 2012 when its work was named as one of “The top 10 lobbying victories of this year” by The Hill.

In early 2013, we provided communications support for the successful launch of the GPS Innovation Alliance, which will build on the achievements of both the coalition and the long-time GPS industry advocacy and information group, the United States GPS Industry Council.