As the ballot campaign manager and lead strategist for the “No on One Committee,” RBSC was tasked with devising and
implementing a comprehensive campaign strategy. Early polling showed that the opposition had significant leads.
Our integrated communications campaign consisted of a large-scale grassroots effort and an extensive statewide
earned and paid media strategy that leveraged print, online and broadcast coverage. It also included a range of
campaign organizing efforts, including an expansive field operation and Get Out The Vote (GOTV) program.
By recruiting public safety officials and other key allies, educating voters and delivering key messages to
targeted constituencies, the campaign won an overwhelming victory, with 56 percent voting No and 44 percent voting
Yes. Political observers called the “No on One” victory one of the most stunning upsets in the history of