Rasky Baerlein designed and deployed a national grassroots outreach campaign designed to educate and engage
individuals at the state level and recruit members to the Fix Housing First coalition. Rasky Baerlein acquired
hundreds of signed endorsements from business owners and organizations, and over 50 from state elected officials.
Working in partnership with a variety of federal lobbyists, advertising, and media communications executives, Rasky
Baerlein honed and then communicated a set of consistent messages and assembled a cadre of congressional members
who made support for housing tax credits and mortgage relief a top priority.
The stimulus bill that ultimately emerged included an $8,000 credit for purchases made during the first nine months
of 2009. Unlike most federal housing programs, the stimulus legislation didn’t limit participation based on income
limits or property location. The National Association of Homebuilders received consistent mention in the press and
the tax credits and mortgage rate buydowns were often a topic of debate among industry experts and political
pundits. Fix Housing First organizers received praise for building a sturdy, effective coalition that can be
deployed in future campaigns.