Headquartered near Baltimore, Maryland, Erickson has built an innovative network of communities that combine a maintenance-free active lifestyle with a host of amenities, social activities, and wellness and medical centers, proven to improve both physical and mental health.

Client:

Erickson Retirement Communities

Practices:

Real Estate

Expertise:

Public Relations

Our Work

As Erickson Retirement Communities’ development team worked to expand the Company’s presence and develop new campuses in the Northeast, RBSC was tapped to devise public strategies and provide on-the-ground media relations and community relations services to support permitting and construction efforts in Connecticut, Massachusetts and New Jersey.

RBSC worked to enhance the company’s profile among local and state government officials, site abutters, potential residents and the media, educating these and other public audiences on the benefits of the Erickson model for middle-income seniors and positioning Erickson as the gold standard in designing, developing and operating retirement communities.