The MooBella Ice Creamery's revolutionary technology lets consumers make fresh, delicious ice cream, on the spot, in just 40 seconds. Consumers choose 96 possible combinations including two varieties, Premium and Light, 12 flavors, and three mix-ins. MooBella can be found in diverse settings including airport terminals, college and universities, museums, performing arts centers, hospitals, zoos and aquariums, and corporate cafeterias.
Client:
MooBella
Practices:
Consumer/Retail
Expertise:
Public Relations,Integrated Digital Media
Our Work
RBSC is an extension of the company's in-house marketing division. Through an integrated communications program we have generated attention from the business community, the food service industry, and consumers. We continue to attract national coverage, develop promotional partnerships, create targeted marketing campaigns, and secure placement at high visibility events. Additionally, RBSC is responsible for designing and executing MooBella's social media strategy in concert with its marketing objectives.
I consider the team at Rasky Baerlein an extension of the MooBella family. Not only are they our communications partners, they are our partners in growth. Day in and day out they deliver insightful counsel and creative approaches to help us build the MooBella brand, attract strategic partners and expand our business. Rasky Baerlein demonstrates their commitment to our success through real collaboration. By sharing their experience and perspectives and generating great ideas, Rasky Baerlein gets the kind of results needed to take MooBella to the next level.
Dave Peters, Vice President, Sales & Marketing, MooBella Inc.
